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The Neuroscience of Leadership
Neuroscience research is revealing the secrets of brain chemistry, attention, motivation, learning, and performance. Consequently, the expanding knowledge of the true nature of the brain has led to MBA programs devoted to the “Neuroscience of Leadership.”
The Business Technology Trends Council Opinion The Neuroscience of Leadership asserts that with an advanced understanding of neuroscience, smart companies will develop software that capitalizes on the real nature of the brain, leading to greater usability, customer satisfaction, and improved human performance.
This Council Opinion will help you:
- Discover how the use of neuroscience will change the usability game, and smart companies will outcompete the clueless competition.
- Learn why leadership should not be turned over to left-brained people.
- Understand that there are three components of attention: alerting, orienting, and executive.
- Consider how the use of neuroscience applied to user response to computer interfaces impacts design.
- Understand that software development is being driven by gaming and virtual technologies -- technologies that clearly reflect a different way to think, problem solve, create, and learn.
Published: July 2011, 13 pages, PDF format
Authors: Ron Blitstein, Lynne Ellyn, Israel Gat, Lou Mazzucchelli, Ken Orr, and Robert D. Scott
Online resource center clients: Access this report online
