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Adopting a Practical Social Media Strategy: An Enterprise Guide
Whether it’s through tools like LinkedIn, Twitter, WordPress, Yammer, YouTube, Flickr, or Google+, social media is increasingly relevant to the professional life of your colleagues, employees, competitors, and most importantly, your customers.
This report is also available in print format.
The report Adopting a Practical Social Media Strategy: An Enterprise Guide provides a common-sense approach to developing your organization's social media strategy. You'll explore the multiple uses and benefits of social media in a business context, the issues that hinder adoption, and how to maximize the benefit/risk ratio. Plus, you'll review the six mistakes organization's make when adopting social media.
The strategies provided in this report will help you:
- Use social media to improve your connection to customers
- Move beyond your fears of confidentiality breaches and productivity losses to develop a successful social media strategy
- Create a vision of what you want your enterprise to look like as a "corporate citizen of the Internet"
- Use social media for technology watch and competitive intelligence -- intelligence that is "hidden in plain sight"
- Leverage conversational marketing to remain closely engaged with your marketplace
- Gingerly handle issues of governance
- Utilize the new product development strategy of "release and listen"
What's more, you'll look at new tools that have emerged to facilitate social search, such as SlideShare, Aardvark, Hunch, and Quora. And you'll receive links to eight online social media compliance policies, including ones at IBM, BT, the Red Cross, and Coca-Cola.
Learn how to create a reasoned social media adoption plan. Order your copy of this report today!
Publication Date: 20 October 2011, 30 pages, PDF format
Authors: Steve Andriole, Claude Baudoin, Vincent Schiavone
