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This report is also available in print format.

The report Adopting a Practical Social Media Strategy: An Enterprise Guide provides a common-sense approach to developing your organization's social media strategy. You'll explore the multiple uses and benefits of social media in a business context, the issues that hinder adoption, and how to maximize the benefit/risk ratio. Plus, you'll review the six mistakes organization's make when adopting social media.

The strategies provided in this report will help you:

• Use social media to improve your connection to customers
• Move beyond your fears of confidentiality breaches and productivity losses to develop a successful social media strategy
• Create a vision of what you want your enterprise to look like as a "corporate citizen of the Internet"
• Use social media for technology watch and competitive intelligence -- intelligence that is "hidden in plain sight"
• Leverage conversational marketing to remain closely engaged with your marketplace
• Gingerly handle issues of governance
• Utilize the new product development strategy of "release and listen"

What's more, you'll look at new tools that have emerged to facilitate social search, such as SlideShare, Aardvark, Hunch, and Quora. And you'll receive links to eight online social media compliance policies, including ones at IBM, BT, the Red Cross, and Coca-Cola.

Learn how to create a reasoned social media adoption plan. Order your copy of this report today!

Publication Date: 20 October 2011, 30 pages, PDF format

Authors: Steve Andriole, Claude Baudoin, Vincent Schiavone

This report is also available as a PDF.

The report Adopting a Practical Social Media Strategy: An Enterprise Guide provides a common-sense approach to developing your organization's social media strategy. You'll explore the multiple uses and benefits of social media in a business context, the issues that hinder adoption, and how to maximize the benefit/risk ratio. Plus, you'll review the six mistakes organization's make when adopting social media.

The strategies provided in this report will help you:

• Use social media to improve your connection to customers
• Move beyond your fears of confidentiality breaches and productivity losses to develop a successful social media strategy
• Create a vision of what you want your enterprise to look like as a "corporate citizen of the Internet"
• Use social media for technology watch and competitive intelligence -- intelligence that is "hidden in plain sight"
• Leverage conversational marketing to remain closely engaged with your marketplace
• Gingerly handle issues of governance
• Utilize the new product development strategy of "release and listen"

What's more, you'll look at new tools that have emerged to facilitate social search, such as SlideShare, Aardvark, Hunch, and Quora. And you'll receive links to eight online social media compliance policies, including ones at IBM, BT, the Red Cross, and Coca-Cola.

Learn how to create a reasoned social media adoption plan. Order your copy of this report today!

Published: October 2011, 30 pages, delivered in print, by post

Authors: Steve Andriole, Claude Baudoin, Vincent Schiavone

This Executive Report by Joseph Feller examines a wide variety of ways in which we can engage with crowds and takes a look at the technologies, processes, and other factors that make such engagements possible.

Published: November 2010, 28 pages, PDF format

Author: Joseph Feller

Online resource center clients: Access this report online

In this hour-long recorded webinar, Cutter Consortium Senior Consultant David Coleman show you how some of the Web 2.0 tools -- tools that are easy enough for a non-professional to use -- that can support non-linear projects and help with better estimation. You'll also discover how project communities or networks offer a new way to run projects more successfully.

How do we manage in this environment where so many of the contributing factors are not within our control? And how do we use the information we can gather from social media monitoring (SMM) to set ourselves up for success?

To benchmark current practice, we conducted a survey of business managers and IT professionals to see what their experiences with social media have been thus far. For practical guidance, we then asked our academic and practicing expert contributors to interpret the survey results and provide us with some insight and recommendations for moving forward. Our academic contributor is Rajiv Sabherwal, University of Missouri Curators Professor at the College of Business Administration at the University of Missouri-St. Louis. Providing our view from the field is Vince Kellen, CIO at the University of Kentucky and current Senior Consultant for Cutter's Business-IT Strategies and Business Intelligence practice areas.

Whether or not you have already jumped onto the social media bandwagon, you will find this installment of Cutter Benchmark Review helpful as you attempt to get a broad overall view of the potential benefits and pitfalls social media represents for your organization. Hearing about the supposed prospects to move your business forward may not be enough to move you toward any kind of implementation just yet, but learning from the candid responses of your colleagues from a wide swatch of organizations, as well as from the insightful analysis of those responses by our expert contributors, will hopefully allow you to gauge the potential that SMM holds for you in the near future. After all, who better to learn from than those who have already leaped into the fray?

Published: January 2011, 28 pages, PDF format

Authors: Gabriele Piccoli, Editor; Rajiv Sabherwal; Vince Kellen

Online resource center clients: Access this report online

Published: August 2010, 32 pages, PDF format

Authors: Joseph Feller, Tadgh Nagle, Dave Sammon, Claude Baudoin, Lakshmanan G, Pradeep Kumar M, and Harish K, Simon Woodworth and Rohan Beckles

Online resource center clients: Access this report online