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Technology Trends

Adopting a Practical Social Media Strategy: An Enterprise Guide (Print Edition)

Whether it’s through tools like LinkedIn, Twitter, WordPress, Yammer, YouTube, Flickr, or Google+, social media is increasingly relevant to the professional life of your colleagues, employees, competitors, and most importantly, your customers.

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This report is also available as a PDF.

The report Adopting a Practical Social Media Strategy: An Enterprise Guide provides a common-sense approach to developing your organization's social media strategy. You'll explore the multiple uses and benefits of social media in a business context, the issues that hinder adoption, and how to maximize the benefit/risk ratio. Plus, you'll review the six mistakes organization's make when adopting social media.

The strategies provided in this report will help you:

  • Use social media to improve your connection to customers
  • Move beyond your fears of confidentiality breaches and productivity losses to develop a successful social media strategy
  • Create a vision of what you want your enterprise to look like as a "corporate citizen of the Internet"
  • Use social media for technology watch and competitive intelligence -- intelligence that is "hidden in plain sight"
  • Leverage conversational marketing to remain closely engaged with your marketplace
  • Gingerly handle issues of governance
  • Utilize the new product development strategy of "release and listen"

What's more, you'll look at new tools that have emerged to facilitate social search, such as SlideShare, Aardvark, Hunch, and Quora. And you'll receive links to eight online social media compliance policies, including ones at IBM, BT, the Red Cross, and Coca-Cola.

Learn how to create a reasoned social media adoption plan. Order your copy of this report today!

Published: October 2011, 30 pages, delivered in print, by post

Authors: Steve Andriole, Claude Baudoin, Vincent Schiavone


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Bungee Jumping ... System Style: The Risks Complexity Brings to Systems

Assertion: Society is becoming increasingly dependent on complex, technology-rich systems. With increased complexity comes increased potential for disaster, since we currently lack the ability to understand how such large-scale, interconnected systems behave and we cannot appreciate the growing level of systemic risk they present.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: April 2010, 16 pages, PDF format

Authors: Ken Orr, Lynne Ellyn, Robert D. Scott, Karen Coburn, Jerrold Grochow, Julio César Margáin

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Can't Anybody Do Risk Management?

Risk management as practiced in the financial sector has now been revealed as a charade. Risk management as practiced in IT is probably little better.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

DOMAIN

IT Strategy

Assertion #181

Risk management as practiced in the financial sector has now been revealed as a charade. Risk management as practiced in IT is probably little better.

Over the past two decades, the topic of risk management -- explicitly at the systems portfolio and project development levels -- has been hailed as an indication of IT's coming of age. The present economic meltdown has proved that the finance industry's practice of risk management was more about covering up risk than managing it. The factors that made financial managers want to game the system are all too similar to factors working on IT managers. We would be fools indeed to believe that risk management in our organizations is working better than its prototype in banking and insurance.

This Business Technology Trends Council Opinion by Tom DeMarco considers what went wrong with risk management in the financial and insurance industries in recent years, and how a better alignment of an executive's personal risk profile with his/her corporation's risk profile might yield more positive results. You'll learn why employees at lower levels have "other" factors in their individual risk profile -- beyond financial reward -- that can make sound risk management problematic, and how to overcome these challenges. Finally, you'll gain advice on how to avoid flawed risk management approaches and replace them with serious risk management.

Published: April 2009, 17 pages, PDF format

Authors: Tom DeMarco, Lynne Ellyn, Mark Seiden, Ken Orr, Christine Davis, and Tim Lister

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Changing Workforce Demographics: Making the Most of the New Generation

In this issue of Cutter Benchmark Review, we do our part in unlocking the mystery of Gen-Yers/Net-Geners.

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We examine the powerful trend toward further integration of technology into everyday productivity and the creative processes of this highly innovative generation. Plus, we discuss ways in which we can successfully integrate these individuals into our organizations to the benefit of all involved.

Published: August 2010, 20 pages, PDF format

Authors: Gabriele Piccoli, Robert M. Mason, Laura Schildkraut

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Cloud Computing: Don't Put Increasingly Valuable Assets in the IT Equivalent of a Bus Station Locker

Assertion: The market momentum behind cloud computing continues to grow. Many organizations will likely move some of their IT operations into the cloud, some at greater risk than others. This movement cannot be stopped, but organizations should head into the cloud with their eyes open. Viewing migration to cloud computing solely as an exercise in cost cutting may blind organizations to other risks.

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This Council Opinion, prepared by the Cutter Business Technology Council includes the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: July 2010, 16 pages, PDF format

Author: Lou Mazzucchelli, with concurrences and dissents by Lynne Ellyn, Tim Lister, Ron Blitstein, Claude Baudoin

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Current Solutions for Unstructured Data

Open the Door To Your Organization’s Hidden Knowledge!

80% of all corporate data is unstructured. Developing the capability to mine unstructured data and apply it to business processes is imperative. But analysis must meet real business needs and coexist with information developed from structured data in data warehouses. Emerging technologies are beginning to make this possible.

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The Cutter Consortium report Current Solutions for Unstructured Data by Brian J. Dooley explores the increasingly powerful techniques being developed for compilation, analysis, combination, and visualization of unstructured data. You'll gain tips for integrating unstructured data into a structured environment, maximizing search solutions, and analyzing unstructured multimedia data.

This report will help you:

  • Derive context from data, helping you uncover hidden relationships that can explain underlying causes for complaints, opinion, actions, or sales
  • Consider various analysis techniques for unstructured data, such as text mining and analytics, natural language processing, Web content mining, text categorization and classification, and more
  • Explore the growth of sentiment analysis on social networks
  • Better understand search solutions, such as keyword search, federated search, conceptual search, and multimedia search
  • Make information relevant and accessible to decision makers
  • Explore text analytics categories, including Word tree, the tag cloud, and a phrase net

This report also identifies and describes 19 text analysis software solutions, such as Attensity, Autonomy, EMC Documentation, Endeca, Exalead, Expert System, and others, including three open source solutions.

Published: February 2011, 13 pages, PDF format

Author: Brian J. Dooley

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Cutter Benchmark Review

With Cutter Benchmark Review (CBR), you get in-depth statistics, analysis, and advice on the hottest IT trends and challenges that IT professionals like you face each day.

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We Do the Research for You

CBR provides a high-level analyses of the current trends and hot-button issues you face. You'll discover the strategies and tactics of companies worldwide and, most importantly, where they're succeeding and failing.

Your Access to the Experts

Each quarterly report focuses on a different topic, presenting fresh empirical data describing the current landscape. But beyond the statistics, you'll get insight into what the findings mean. Analysis from two different viewpoints -- that of a distinguished academic and also an expert practitioner -- plus future predictions and their potential impact from editor Joseph Feller, provides you with a framework in which to apply the data to your situation. This is insider information you can't afford to miss.

With a subscription to CBR, your organization benefits from the unique opportunity to glean insight from the cutting-edge ideas being studied in some of the world's leading educational institutions, as well as the perspective that only seasoned experts with hands-on experience solving real problems in real enterprises can provide.

CBR gives you a unique opportunity to:

  • Look critically, objectively, and through a variety of lenses at business technology issues impacting your enterprise
  • Understand how your organization compares to others in your industry and/or around the world
  • Understand the potential impact of today's trends on the future health and direction of your company
  • Identify key IT initiatives that are worth pursuing and — just as importantly -- those you should avoid
  • Support your IT initiatives with unbiased research and judicious statistical analysis

Nowhere else will you find a marriage of the academic and practitioner perspectives like you get in CBR. Add to this the practical and provocative guidelines from editor Joseph Feller, and you'll find CBR is a resource unlike any other available.

Subscriptions delivered outside of North America include a $100 shipping fee. CBR is published 4 times a year.

For details on digital subscriptions, contact us at sales@cutter.com or call +1 (781) 648-8700.


$177.00Price:
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Cutter Benchmark Review Renewal

With Cutter Benchmark Review (CBR), you get in-depth statistics, analysis, and advice on the hottest IT trends and challenges that IT professionals like you face each day.

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CBR gives you a unique opportunity to:

  • Look critically, objectively, and through a variety of lenses at business technology issues impacting your enterprise
  • Understand how your organization compares to others in your industry and/or around the world
  • Understand the potential impact of today's trends on the future health and direction of your company
  • Identify key IT initiatives that are worth pursuing and -- just as importantly -- those you should avoid
  • Support your IT initiatives with unbiased research and judicious statistical analysis

Renew your CBR subscription today and receive your free report!

Renew now and you'll immediately receive a PDF copy of the report "Business-Oriented Service Management" by Bill Keyworth -- a US $150 value! Discover a business oriented approach to maximizing the perception of IT effectiveness and examine how the assumptions and recommendations of a BSM maturity model can improve business-IT alignment.

Even if you recently renewed, you can extend your subscription today and receive this valuable report. Plus, you'll avoid any impending price increases over the coming year. What's more, you'll receive upcoming issues on the potential impact of today's trends on the future health and direction of your organization.

Renew now to take advantage of this special offer. Extend your subscription today!

Subscriptions delivered outside of North America include a $100 shipping fee. CBR is published 4 times a year.

For details on digital subscriptions, contact us at sales@cutter.com or call +1 (781) 648-8700.


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Cutter IT Journal/Cutter Benchmark Review Combo

Cutter’s journals are like no other publications. They contain no advertising, no vendor-pitched articles, no hype. Instead, you receive practical insight and objective advice on how to successfully manage your current IT challenges and leverage new business-technology opportunities.

SAVE 20%! This bundle is regularly
priced at $662. Order today for just $529!

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About Cutter IT Journal

Cutter IT Journal brings you frank, honest accounts of what it takes to improve IT performance. CITJ is unique in that it is written by IT professionals -- people like you who face the same challenges and are under the same pressures to get the job done.

Each monthly issue is devoted to a current IT topic -- not issues you were dealing with six months ago, or those that are so esoteric you might not ever need to learn from others' experiences. An expert Guest Editor delivers articles by established IT practitioners, including case studies, research findings, and experience-based opinion. No other journal brings together so many cutting-edge thinkers, and lets them speak so bluntly on critical issues.

As a subscriber, you will also receive between-issue Cutter IT Advisors -- email bulletins delivered straight to your inbox. Each edition offers expert advice on hot-button issues such as IT leadership, cloud computing, risk management, organizational change, adopting agile practices, and more -- in a concise, easy-to-read format.

Upcoming CITJ Issues

About Cutter Benchmark Review

When it comes to many of today's hot IT topics, the hype potential is significant. Cutter Benchmark Review helps you see beyond the hype.

In each quarterly report, editor Dr. Joseph Feller selects an IT topic of current concern and asks two of its foremost experts -- a distinguished academic and a practitioner in the field -- to frame the issue for you, explain how it relates to other trends, address the pressures and interests surrounding it, and provide a framework to help you make sense of the topic as it applies to your organization. These experts, often aided by the collection of fresh survey data, waste no time diving into solutions and offering real-world advice and recommendations you can immediately put into action at your company.

Upcoming CBR Issues

Subscriptions delivered outside of North America include a $100 shipping fee. Cutter IT Journal is published 12 times a year. Cutter Benchmark Review is published 4 times a year.

For details on digital subscriptions, contact us at sales@cutter.com or call +1 (781) 648-8700.


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Digital Assets Take Center Stage

Assertion: The value of digital assets and the negative impact of mishandling them are forcing organizations to make security and privacy a strategic and operational imperative.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: March 2010, 16 pages, PDF format

Authors: Christine Davis, Tim Lister, Robert Scott, Ron Blitstein, Lynne Ellynl

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Enterprise 3.0: How IT's All Going to Change

What will IT be like in the year 2015? According to Cutter Fellow Steve Andriole, “operational technology requirements will have merged with business requirements and vice versa. There will be less distinction between business and technology than there’s ever been. We’ll have gone from business technology alignment to business technology convergence in just a few short decades.”

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In Enterprise 3.0: How IT's All Going to Change, Andriole explores how current trends in information technology are influencing the future of business technology management. The report begins by reviewing the latest state of the IT world -- the rise of open source software, the importance of business process modeling, the growing role of business intelligence, the emergence of cloud computing, the benefits of digital mobility. It then considers how these IT trends are combining to define our business technology future, or what Andriole calls "Enterprise 3.0".

This report identifies some of the specific changes you can expect in business technology management -- the diminishing role of the CIO, the movement of strategic technology to the business units responsible for profit and loss, the emergence of new mashup development environments, the increasing use of thin clients -- and the general effect that all of these changes will have on business technology and its relationship to business models, processes, and outcomes.

You'll consider the following seven questions:

  1. Where will software come from?
  2. What devices will we use?
  3. What becomes of "data"?
  4. How will Web 2.0, social media, and Web 3.0 be optimized?
  5. How will we innovate?
  6. How will we acquire technology?
  7. How we will organize?

Benefit from Steve Andriole's expert insight so that your firm can optimize current and future trends in IT. Order your copy of Enterprise 3.0: How IT's All Going to Change today!

Published: November 2009, 13 pages, PDF format

Author: Stephen J. Andriole

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Finding IT's Strategic Opportunities: What's Next?

The business technology relationship can be widened and deepened to yield significant business value. But there are land mines everywhere. This Brief is for those for have been in the trenches for a long time as well as for those who want to jump right into the advanced course in gonzo technology management.

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Companies dramatically improve service and agility when they focus on the role people, process, organization and culture play in tandem with the technology itself. In fact, according to Cutter Fellow Steve Andriole, "technology and the processes we use to optimize IT are fairly meaningless unless you're surrounded by the right people allowed to do the right things."

In the Executive Brief Finding IT's Strategic Opportunities: What's Next, Dr. Andriole examines the current state of business-technology and brings his expertise (delivered in his inimitable no-holds-barred style) to the concrete steps organizations must take to thrive in the next decade.

In this fast-moving and practical brief, you'll learn:

  • The five new risk quotients that you need to manage more aggressively than the ones you're already addressing.
  • The best practices truly innovative companies employ, and the questions you need to ask yourself to join their ranks.
  • Why business relationship management is a critical skill set for the 21st century, and what it takes to get it right.
  • How governance has changed, and what the new requirements mean to you.
  • The ten trends that will define IT in 2015, and how they shape technology acquisition, deployment and support processes.

This Brief is designed for those of you who have been in the trenches for a long time, as well as for those who want to jump right into the "advanced course in gonzo technology management".

Find out about the new opportunities you can leverage (as well as the pitfalls to avoid) in setting your IT strategy for the next decade.

Order your copy of Finding IT's Strategic Opportunities: What's Next? delivered in PDF format today!

Published: February 2011, 17 pages, PDF format

Author: Steve Andriole


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Has a Flat World Flattened Education, Too?

Assertion: Colleges and universities are rapidly adopting online learning and other computer-based learning tools and techniques. The next generation of graduates will be computer savvy but not necessarily technically or socially competent. CIOs should take an active role with educational institutions as colleges struggle to redefine their core curriculums to be relevant for today’s learning community.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: June 2010, 16 pages, PDF format

Authora: Robert D. Scott, with concurrances and dissents by Tom DeMarco, Lynne Ellyn, Ken Orr, and Richard L. Nolan

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IT Trends 2010: IT Shop Holds Own in Turbulent Economy

This month’s installment of Cutter Benchmark Review is the fifth effort in our yearly series on IT trends and technologies for the coming year.

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As you know if you have been following CBR, at the beginning of every year we ask our practicing and academic contributors to take stock of current trends. Based on our benchmarking survey of investment priorities, we ask them to explain the results and extrapolate some guidelines for our readers on how to tackle the new year in the IT shop.

Published: January 2010, 32 pages, PDF format

Authors: Gabriele Piccoli, Dennis A. Adams, Mike Sisco

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IT Trends for 2011: Moving Forward After a Tough Year

This issue of Cutter Benchmark Review is the sixth installment in our annual series forecasting technology trends. In it we examine the range of IT developments that have either surfaced or endured in the past year and look back across previous years to see how the technology landscape is evolving. We also reflect on the multitude of contributing factors that will influence your decision-making processes as you consider your options for change (or staying the course) in the near future.

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As usual, we have enlisted the help of a pair of top-notch experts to assist with interpreting the results of our survey and provide us with answers to these crucial questions. They analyze and predict the trends that are likely to surface in 2011 and discuss past years' highs and lows in technology development and use, paying particular attention to our most recent past. Our academic contributor is Dennis Adams, Associate Professor in the Decision and Information Sciences Department at the University of Houston (USA). Providing our view from the business side of the table is Mike Sisco, a Senior Consultant with Cutter Consortium's Enterprise Risk Management & Governance and Business-IT Strategies practices. Mike’s real-world experience and practical guidance offer us much to think about.

Our contributors offer you insight into both emerging and receding IT trends that you either have considered or most likely will consider in the coming months, including green technology, cloud computing, business intelligence, innovation, new tools, outsourcing, hiring and staffing. And you’ll get a solid set of guidelines and suggestions to consider this year.

Published: February 2011, 28 pages, PDF format

Authors: Gabriele Piccoli, Editor; Dennis A. Adams; Mike Sisco

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Rational Economic Behavior and the Internet: Why You Want to Pay Per Packet

Assertion: The current mode of flat-rate pricing for wired and wireless data communications discourages space-efficient software, encourages unlimited consumption, and is unsustainable. Rising capital and operating expenses to keep pace with increasing demand will force carrier pricing upward. Simultaneously, customers will tire of subsidizing peak users, pressuring prices downward. A pay-per-use model can address both issues.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: May 2010, 20 pages, PDF format

Authors: Lou Mazzucchelli, Robert D. Scott, Ken Orr, Ron Blitstein, Allan H. Weis, JP Rangaswami

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Seeking Higher Ground: The Consumer Electronics Wave Becomes a Tsunami

Assertion: The impact of consumer-oriented devices (tablets, smartphones, etc.) will increase dramatically, necessitating IT departments to update and expand their architectures and standards. Those that embrace these technologies will enable knowledge worker creativity and innovation. Those that do not will spend increasing amounts of nonproductive time in a vain attempt to police and control the uncontrollable.

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This Council Opinion, prepared by the Cutter Business Technology Council includes the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: January 2011, 11 pages, PDF format

Author: Robert Scott, with concurrences and dissents by Lynne Ellyn, Tim Lister, Ron Blitstein, Ken Orr, Israel Gat

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Tablets in the Enterprise: Entering the Post-PC Era?

What’s happening in organizations with respect to tablet adoption and use? What are some of the trends at the heart of this “coming storm”?

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This special issue of Cutter Benchmark Review offers benchmarking data on the state of the adoption and use of tablets in the enterprise, in an attempt to understand whether they have become pervasive and how organizations are approaching their integration in the firm's overall infrastructure.

You'll receive insightful and provocative analysis on the applications of tablets in the enterprise, their use (or nonuse) as workstation replacements, and the possible barriers to adoption, such as concerns over data security.

Table of Contents

  • The Tablet: A Solution in Search of a Problem by Joseph Feller
  • A Storm Is Coming In by Niel Nickolaisen
  • Tablet Excitement Is Here, Uses Still Emerging by Gabriele Piccoli
  • Tablets in the Enterprise Survey Data collected by Cutter Consortium

Published: August 2011, 22 pages, PDF format

Authors: Gabriele Piccoli, Joseph Feller, and Niel Nickolaisen

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Technology and the Customer Experience

Today’s customer is different — demanding, empowered, increasingly impatient, and even angry. Thanks to the incredible success of social media, our customers are sharing information and becoming increasingly well informed. Where the company, its staff, and (in latter days) its Web site were once the primary information sources for customers wanting to make a purchase, today they rely on and trust their peers. And if customer experience is more difficult today, it’s also more visible. If you aren’t one of the more than 9 million people who have viewed “United Breaks Guitars” on YouTube, you need to see what the consequences of poor service can look like in the age of social media. Even one poor experience can “go viral,” rippling across the social networks at light speed.

The status quo — where technology disappoints — is no longer an option. It’s time for a quantum shift, for a reboot. In this edition of Cutter IT Journal, we focus on how technology can contribute to — not detract from — the customer experience.

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Table of Contents:

  • Opening Statement
  • You've Come a Long Way, Baby -- But Hold the Applause
  • Contextability: The New Usability
  • Enriched Customer Engagement at the Table
  • Achieving Customer Centricity: Technologies and Practices
  • The Politics of Customer Experience

Published: February 2011, 33 pages, PDF format

Authors: Jim Love, Paul Clemont, Michael Hughes, Neil Roodyn, Suresh Malladi, Martin Bauer

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The 2010s: Is Your Staff Ready?

What will the 2010s bring? It is not easy to look into the future; however, CIOs will have to do just that if they want to build and mold a staff capable of taking on the new challenges coming with this decade.

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CEOs and CIOs have many responsibilities and priorities, but the two most important ones are defining strategy and building the best team to achieve strategic goals and objectives. This Council Opinion is the first of two omnibus issues focused on helping CIOs and IT managers prepare for the future. In this Opinion, we will highlight significant trends and changes that will be affecting IT organizations with a focus on people strategy. The next omnibus issue will focus on technology trends for the 2010s. The goal is to greatly increase the odds of strategic success by hiring and developing the best staff while employing the right technologies. IT will have many new challenges and new opportunities during the next 10 years. Now is the time to prepare to take advantage of what is known and develop a plan to survive the many unknowns ahead.

Published: February 2010, 20 pages, PDF format

Authors: Christine Davis, Tim Lister, Lynne Ellyn, Robert Scott, Robert D. Austin, Ron Blitstein, Borys Stokalski, Karen Coburn

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The Debate Surrounding Offshoring and Its Effect on Employment

Although offshoring has existed in a variety of forms for decades, its controversy continues unabated.

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The debate includes whether offshoring actually saves money or not, what activities are and are not good candidates for offshoring, and most controversial of all, its effect on employment in the consuming countries. This Executive Report discusses the offshoring phenomena in an historical context, investigates whether offshoring has actually resulted in IT-related job losses, and examines its effect on IT-related occupations in the US and Europe.

Published: August 2010, 16 pages, PDF format

Author: Sara Cullen, Nupur Gupta, Madina Manap, Alejandro Rosales

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The Neuroscience of Leadership

Neuroscience research is revealing the secrets of brain chemistry, attention, motivation, learning, and performance. Consequently, the expanding knowledge of the true nature of the brain has led to MBA programs devoted to the “Neuroscience of Leadership.”

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The Business Technology Trends Council Opinion The Neuroscience of Leadership asserts that with an advanced understanding of neuroscience, smart companies will develop software that capitalizes on the real nature of the brain, leading to greater usability, customer satisfaction, and improved human performance.

This Council Opinion will help you:

  • Discover how the use of neuroscience will change the usability game, and smart companies will outcompete the clueless competition.
  • Learn why leadership should not be turned over to left-brained people.
  • Understand that there are three components of attention: alerting, orienting, and executive.
  • Consider how the use of neuroscience applied to user response to computer interfaces impacts design.
  • Understand that software development is being driven by gaming and virtual technologies -- technologies that clearly reflect a different way to think, problem solve, create, and learn.

Published: July 2011, 13 pages, PDF format

Authors: Ron Blitstein, Lynne Ellyn, Israel Gat, Lou Mazzucchelli, Ken Orr, and Robert D. Scott

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The Social Media Challenge: How Do We Meet It?

In this issue of Cutter Benchmark Review, we turn our attention to a topic that has been increasingly in the public eye: social media. What was originally only an interesting diversion for a small population of techies and college students has quickly and rather explosively become a major social phenomenon — one with cultural, practical, and business implications that become more far-reaching in scope every day. With the wide-ranging accessibility that is at the very core of social media, both individuals and businesses are finding all the possibilities provided by the available technologies to be a bit of a double-edged sword: offering both tremendous opportunity and extreme challenge. So what does this all mean for us in the IT shop?

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How do we manage in this environment where so many of the contributing factors are not within our control? And how do we use the information we can gather from social media monitoring (SMM) to set ourselves up for success?

To benchmark current practice, we conducted a survey of business managers and IT professionals to see what their experiences with social media have been thus far. For practical guidance, we then asked our academic and practicing expert contributors to interpret the survey results and provide us with some insight and recommendations for moving forward. Our academic contributor is Rajiv Sabherwal, University of Missouri Curators Professor at the College of Business Administration at the University of Missouri-St. Louis. Providing our view from the field is Vince Kellen, CIO at the University of Kentucky and current Senior Consultant for Cutter's Business-IT Strategies and Business Intelligence practice areas.

Whether or not you have already jumped onto the social media bandwagon, you will find this installment of Cutter Benchmark Review helpful as you attempt to get a broad overall view of the potential benefits and pitfalls social media represents for your organization. Hearing about the supposed prospects to move your business forward may not be enough to move you toward any kind of implementation just yet, but learning from the candid responses of your colleagues from a wide swatch of organizations, as well as from the insightful analysis of those responses by our expert contributors, will hopefully allow you to gauge the potential that SMM holds for you in the near future. After all, who better to learn from than those who have already leaped into the fray?

Published: January 2011, 28 pages, PDF format

Authors: Gabriele Piccoli, Editor; Rajiv Sabherwal; Vince Kellen

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The Truth About Cloud Computing: Adoption Strategies, Security, and Reliability

Cloud computing technology holds many promising benefits, but here are also many perceived — and some real — risks associated with cloud computing. How can you separate the realistic potential benefits of cloud computing from mere media hype?

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The Cutter Consortium report The Truth About Cloud Computing: Adoption Strategies, Security, and Reliability delivers a comprehensive assessment of cloud computing's actual strengths, weaknesses, benefits, and risks. You receive 258 pages packed with balanced insight and opinion, presented by a diverse group of industry experts, real-world practitioners and cutting-edge service providers. You gather the expertise you need to determine where (or if) cloud computing fits in your firm's overall business-technology strategy and how to begin the adoption process.

This report will help you:

  • Gain a greater understanding of the cloud computing environment so that you may make more rapid decisions
  • Think strategically, not tactically, about how your organization wants to leverage technology
  • Launch a traditional due diligence process to determine your cloud computing adoption strategy
  • Leverage cloud computing to reduce hardware and application software maintenance and update issues
  • Identify opportunities to mix and match services
  • Discover why -- contrary to popular belief -- cloud computing's security benefits outweigh its security risks
  • Dispel the eight common myths regarding software-as-a-service
  • Avoid purchasing servers, software, data center space, or network equipment, instead buying these resources as a lower-cost, fully outsourced service
  • Scale on-demand to meet peak and uncertain computing demands

Table of Contents

Introduction: Cloud Computing -- IT's Day in the Sun? by San Murugesan.

Chapter 1: Seeing Through the Fog -- The Language, Claims, Myths, and Realities of Cloud Computing by Jeffrey J. Hardy. Understand what cloud computing is and what it is not. Cast a skeptical eye on some of the claims made for cloud computing.

Chapter 2: Clearing Up the Cloud -- Adoption Strategies for Cloud Computing by Ed Reynolds and Charles E. Bess. Outline a cloud solution and discover four broad strategies your organization can use to embrace cloud computing.

Chapter 3: Making the Cloud Case -- Building the Right IT Infrastructure Services by Beth Cohen. Create a successful infrastructure that integrates all the required services seamlessly to the end user.

Chapter 4: Cloud as a Service Delivery Platform -- The Must-Haves for Getting to Value by Jason Liu. Explore how a leading telecommunications service provider is using a cloud enablement platform to bring a variety of new services to the market.

Chapter 5: Entering the Cloud -- Phased Adoption to Computing Nirvana by Steve Andriole. Rethink core competency, sourcing strategies, technology funding, and the role that technology should play in your company, by adopting a 5-step cloud computing implementation plan.

Chapter 6: Security Dynamics of Cloud Computing by Khaled M. Khan. Analyze the cloud computing security requirements of different types of stakeholders and address the security challenges.

Chapter 7: Managing Compliance and Security for Cloud Computing by Jim Hietala and Mark Willoughby. Gain strategies for managing the various compliance and security requirements that will be impacted by cloud computing.

Chapter 8: Understanding SLAs for Cloud Services by G.R. Gangadharan. Explore real-world instances of cloud service-level agreements, what clauses you should look for, and how to avoid agreements that give your provider most of the rights and hardly any liability.

Chapter 9: Cloud Computing -- A New Paradigm in IT by San Murugesan. Gain an overview of cloud computing and its potential and limitations.

Chapter 10: Cloud Computing and Software as a Service -- The Hyper, the Hype, and the Facts with Gabriele Piccoli, Jeffrey M. Kaplan, Luca Mari, and Aurelio Ravarini. Discover the enablers and drivers behind the software-as-a-service and cloud computing trends, as well as the process by which customer acceptance evolves over time.

Chapter 11: Here Comes Cloud Computing with Rob Austin, Christine Davis, Tom DeMarco, Lynne Ellyn, Tim Lister, Andy Maher, Lou Mazzucchelli, Ken Orr, and Mark Seiden. Review the operational economics of cloud computing, its benefits and drawbacks, and receive food for thought as you consider utilizing cloud applications at your organization.

Chapter 12: A Cloud in the Data Center and Services from the Cloud by Brian J. Dooley. Discover the implication that cloud architectures have for the enterprise, and review some of the cloud services vendor offerings, including offerings from Amazon, Google, Microsoft, Oracle, Salesforce.com, AT&T, HP, Sun, and Yahoo!.

Chapter 13: Analytics in the Cloud -- Products, Issues, and Considerations by Curt Hall. Explore some of the issues concerning the use of cloud-based/on-demand data warehousing and analytic applications.

Chapter 14: Up, Up, and Away -- Technology Life in the Clouds by Steve Andriole. Learn to think strategically, not tactically, about how you want to leverage technology.

Authors: Steve Andriole, Rob Austin, Charlie Bess, Beth Cohen, Christine Davis, Tom DeMarco, Brian J. Dooley, Lynne Ellyn, Dr. G.R.Gangadharan, Curt Hall, Jeffrey J. Hardy, Jim Hietala, Jeffrey M. Kaplan, Khaled M. Khan, Tim Lister, Jason Liu, Andy Maher, Luca Mari, Lou Mazzucchelli, San Murugesan, Ken Orr, Gabriele Piccoli, Aurelio Ravarini, Ed Reynolds, Mark Seiden, and Mark Willoughby

Published:

July 2009, 258 pages, PDF


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The Winds of Change Have Begun to Blow

Assertion: The software industry has had an extended childhood and adolescence, free from the legal responsibilities and market expectations governing mature industries. But childhood is over, and it’s time for the software industry to grow up.

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Council Opinions are prepared by the Cutter Business Technology Council and include the commentary of each Council Fellow and the logic behind his or her concurring or dissenting opinion, as well as the strategic implications of the trend.

Published: January 2010, 24 pages, PDF format

Authors: Lynne Ellyn, Tom DeMarco, Lou Mazzucchelli, Tim Lister, Ken Orr, Ron Blitstein, Christine Davis, and Andrew Fried

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Web 2.0 Revisited: Mapping the Evolution of the Phenomenon

With this month’s CBR we crafted one such issue on a topic that is losing some of the buzz surrounding it — and for that very reason may be moving into its most productive phase!

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Let me take a tangent here. Have you ever noticed how there are largely two broad sets of people: those who talk and those who do? OK, that may be an oversimplification (how uncharacteristic for an academic you may say), as there are plenty of variations between these two extremes, but go with me here for a minute. I'm sure you remember the many people you have met in your life who have told you how good they are, how much they have achieved, how close they were to getting that new position, and so on. Very often this façade of certainty and bravado hides a relatively thin record of real accomplishments; conversely, there is a broad group of extremely accomplished people who let the facts speak for themselves.

Published: March 2010, 28 pages, PDF format

Authors: Gabriele Piccoli, Joseph Feller, Mark S. Choate

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